autoweek/Toyota is pointing Prius Prime TV ads at exactly the customers it wants

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Toyota is pointing Prius Prime TV ads at exactly the customers it wants

Toyota is pointing Prius Prime TV ads at exactly the customers it wants

Share PinterestEmailAs automotive/" target="_blank">automotive.com/category/cars/" target="_blank">Toyota markets its new Prius Prime plug-in hybrid the automaker is going after a very specific consumer: tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but also economical.So instead of running a national TV campaign, Toyota's media plan is highly targeted, including one of the automaker's largest addressable TV buys ever.Addressable TV ads, which allow marketers to target consumers by household characteristics, remains a small but growing fraction of TV buys.

2017 Toyota Prius Prime Review

2017 Toyota Prius Prime Review

As the 2017 automotive/" target="_blank">automotive.com/category/cars/" target="_blank">Toyota Prius Prime enters the market people might ask, is it worth getting or not?(Photo from GreenCarReports/YouTube)Toyota is known as one of the most competitive names in the automobile industry.The 2017 Toyota Prius Prime, a plug-in version of the fourth generation Hybrid Prius that was launched the previous year has made its entry in the market and with its entry comes questions.

Toyota TV Ads Target Its Ideal Prius Prime Customers

Toyota TV Ads Target Its Ideal Prius Prime Customers

automotive/" target="_blank">automotive.com/category/cars/" target="_blank">Toyota TV Ads Target Its Ideal Prius Prime CustomersToyota has launched a TV advertising campaign geared at very specific prospective customers rather than a general national TV campaign to sell the Prius Prime plug-in hybrid.That market niche equates to "tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but also economical," said Automotive News yesterday.To reach that type of consumer, Toyota is tapping into what's been labeled in marketing as "addressable" TV ads.

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