Toyota Hopes to Spice Up Reputation with New C-HR

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Toyota C-HR to bank on design, driving dynamics to conquest customers


Toyota C-HR to bank on design, driving dynamics to conquest customers
- The Toyota C-HR.Hiroyuki Koba, general manager of the C-HR, says its polarizing design is key to Toyota's love-it-or-leave-it formula for turning heads and breaking the brand's reputation for boring cars.Photo credit: HANS GREIMELThe Toyota C-HR.
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Toyota launches C-HR crossover for Europe sales boost


Toyota launches C-HR crossover for Europe sales boost
- Toyota says the 'C-HR's combination of facetted gemstone-like shapes with fluid surfaces and elegantly integrated detailing create a delicate balance of precision and sensuality'.It certainly is striking.Toyota is hoping that its new C-HR crossover will bring an incremental sales boost of around 100,000 units a year in Europe.
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Toyota Hopes to Spice Up Reputation with New C-HR


Toyota Hopes to Spice Up Reputation with New C-HR
- This new office trend lets you lie down at work
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"Playful Fun For Adults:" Toyota Finally Releases Its C-HR Compact Crossover At Home



- That Toyota would eventually launch its first compact crossover, the C-HR, was one of the company's worst-kept secrets.In the works since late 2009, and debuted at the Geneva Motor Show early this year, a C-HR raced around the Nürburg Ring in May.In the U.S., the C-HR was formally announced at the LA Motor Show last November.
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