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Toyota hybrid sales increase in Europe in another warning sign for diesels
- Share PinterestEmailToyota's hybrid attack on the European mainland was once seen as a futile move in a market saturated with diesel cars, but years after hybrids first landed, the persistence appears to be paying off.Bloomberg reports Toyota expects to see a 40 percent jump in the annual sales of gas-electric hybrids this year, with these vehicles on track to make up more than 50 percent of Toyota's sales in the region.What was the tipping point?
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Toyota Seeing Hybrid Sales Jump In Europe As Diesel Sales Diminish
- Toyota Seeing Hybrid Sales Jump In Europe As Diesel Sales DiminishPatience and persistence have paid off for Toyota's hybrid sales in Europe.Toyota Motor Corp. had taken a slow and steady approach to marketing its hybrid vehicles in a region that, not long ago, was more than half diesel vehicles in industrywide sales.In more than a year since Volkswagen's "Dieselgate" scandal broke, Toyota is ready to report a leap in hybrid vehicle sales for this year.
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Toyota hybrid bet pays off as 'Dieselgate' spurs Europe demand
- For years, Toyota Motor Corp. focused on pushing its hybrid models in Europe, avoiding a diesel-for-diesel competition with market leaders including Volkswagen AG.The Japanese carmaker's strategy is finally paying off.In the first full year since Volkswagen's emissions scandal threw the German giant into disarray, Toyota is on track for roughly a 40 percent jump in annual sales of gasoline-electric vehicles in Europe.
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