Toyota hybrid bet pays off as Dieselgate spurs European demand

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Toyota hybrid bet pays off as Dieselgate spurs European demand


Toyota hybrid bet pays off as Dieselgate spurs European demand
- BloombergFor years, Toyota focused on pushing its hybrid models in Europe, avoiding a diesel-for-diesel competition with market leaders including Volkswagen.The Japanese carmaker's strategy is finally paying off.In the first full year since Volkswagen's emissions scandal threw the German giant into disarray, Toyota is on track for roughly a 40 percent jump in annual sales of gasoline-electric vehicles in Europe.
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Toyota hybrid bet pays off as Dieselgate spurs European demand


Toyota hybrid bet pays off as Dieselgate spurs European demand
- (c) 2016, Bloomberg.For years, Toyota focused on pushing its hybrid models in Europe, avoiding a diesel-for-diesel competition with market leaders including Volkswagen.The Japanese carmaker's strategy is finally paying off.
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How Has Toyota Benefited From Volkswagen's Dieselgate Scandal?


How Has Toyota Benefited From Volkswagen's Dieselgate Scandal?
- Toyota is still a pretty small player in Europe with only 4.3% market share compared to Volkswagen, which leads with 24.1%.However, Toyota is expected to have gains of around 40% for its hybrid vehicles in Europe compared to 2015.Hybrid models currently account for 32% of the brand's sales in Europe, and should amount to over 50% of sales by the end of the decade.
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