As it stated in Lexus is entering the Indian market with an aim to tap the growing number of luxury customers, specially those Toyota customers who are looking to upgrade. "The Indian luxury customers are growing and it's part of our future strategy to tap them," he added. Japanese auto major Toyota's luxury brand Lexus entered India with the launch of three models priced up to Rs 1.09 crore (ex-showroom). Bullish on the Indian market, Takemura said, "High net worth individuals are growing in India , getting more affluent and they are spending on luxury items." Lexus India Senior Vice President Akitoshi Takemura said they will have to first see the response in the country before before taking a call on having local manufacturing in India.
As it stated in
Toyota launches Lexus in India
The new Lexus India websiteToyota Motor's luxury Lexus brand was launched in India today, bringing, the automaker said, "a new luxury experience, exceptional design and high quality to the world's fastest-growing major economy". Akitoshi Takemura , Lexus India senior vice president, said: "How India experiences luxury is evolving with its affluence. Toyotas are wholsesaled and some built in India by a joint venture, Toyota Kirloskar Motors (TKM). Lexus will be providing the Indian consumer with an amazing experience through our vehicles, our service and through any interaction with our brand. "The decision to focus on hybrid vehicles demonstrates Lexus' understanding of Indian consumers' instinct for luxury and the importance of delivering strong performance while being considerate to the environment.read more visit us Toyota
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