How BMW and Toyota Overcame a Culture Clash to Design the New Supra

As it stated in Photo: ToyotaThe highly anticipated new Toyota Supra will share a platform with the upcoming BMW Z4 in a fascinating collaboration between two companies with very different cultures. AdvertisementAccording to the story, Tada says BMW approached Toyota during a European press event in 2012 for the Toyota GT86, and suggested that the two companies collaborate. AdvertisementThe story goes on, describing how it took time for BMW to understand Toyota's methods and its cars. Tada, for example, was amazed by the time, effort and especially the money BMW puts into research and development, saying:We've learned a lot from BMW. Our company (Toyota) with my tenure and experience, the focus was always design elements being the priority.

Chief Engineer Tetsuya Tada Opens up About New Toyota Supra

The man behind the Toyota GT86 discusses his newest pride and joy, the fifth-generation Supra. Toyota UK recently sat down with Tetsuya Tada the chief engineer of the all-new A90 Toyota Supra. Tada is the main authority on the fifth generation of Toyota's most iconic sports car, as well as the man responsible for the Toyota GT86 and Subaru BRZ twins. Tada began working on the new Supra in 2012, which is when the GT86 came out. Tetsuya Tada and his baby at the 2018 Goodwood Festival of Speed - Toyota U.K. Tetsuya Tada and his baby at the 2018 Goodwood Festival of Speed Toyota U.K.To appease the most hardcore Supra fans, Tada says that, for now, the Supra will remain rear-wheel drive with an inline-six engine up front (although a four-cylinder variant is also confirmed).

Toyota Shows New Avalon Is 'Serious About Play' With Restyling, Fresh Marketing Campaign

As it stated in Toyota has made it very clear that the brand isn't backing away from sedans even though some American rivals are. And the 2019 Avalon full-size sedan — with an accompanying new video-marketing campaign – is maybe the best illustration of that. The brand has put the same determination into recasting its full-size sedan as it did in redesigning America's best-selling car, Toyota Camry, last year. While Avalon sells far fewer units than Camry, it's an important part of the Toyota lineup. "It's a little edgier than a traditional Avalon campaign," Laukes averred.

collected by :Edison Noah

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